Renault Open a NEW Page in China’s Motorsport market
Renault Open a NEW Page in China’s Motorsport market
Since 1997, When China open her Door to International Motorsport by building the 1stProfessional Zhuhai International Circuit, Renault also started with their World Famous, “Formula Renault Racing, and for the past 18 years, Formula Renault racing has branch out with more operators and racing events allover China’s major Circuits.
But, as a Auto Manufacturer, Renault has been lagging behind most of the other EU big names such as BMW, Benz, Audi and even behind their own French competitor “Peugeot” in numbers and market share.
So, at 11/4/2015, Renault launched their 1stMotorsport/highperformanceCenterinShanghaito be the spearhead for Renault to present their purposely built Super Sport spec Cars for a selective group of Clienteles
This Motorsport and HP center will be the exclusive showroom and sales channel for Renault’s new to be launched “CLIO RS” and “MEGANE RS” super Sport Cars that has much better performance then their regular models. The Center also provides Motorsport driving training and track day events to support their clients.
The New Renault Motorsport &HP showroom was operated by one of Shanghairenowned HP Tuning shop UP Tuning, and BG, being a HP supplier Partner to UP and close relationship with China Renault Motorsport Division’s managers, was invited to be the high Performance supplier to this newly founded Renault HP center.
With the approval from Renault, BG’ s HP product Brand : Ohlin’s Suspensions, Brembo Brakes, Sabelt racing apparels was included into this Renault HP showroom to be part of the HP after market product for both the new buyers for these new CLIO/MEGANE RS cars and also their 1 made Race event cars to be launched later in the year.
The new Center opening ceremony was at the New Pudong Auto City, and due to this was the same weekend as the Shanghai F1, so many of the Renault Top management was present to offer support to the launch of Renault’s 1st HP center.
Renault was confident that their limited edition High Performance cars will attract some of the high spending customers that wanted performance but at a reasonable cost. BG’s products will provide some of these buyers a even higher level of performance and with co-operation between BG, UP and Renault Motorsport Division, regular track days at various race tracks in China will be organized so to provide more talent for the future Renault One made racing events.
