2014 China Motorsport Round Table Conference
The Beijingbased German-Inspired Event Service Company who specialized in organizingChina’s Automotive Industry Round Table conference, has organized a special “China Motorsport Round Table” conference on the evening of29/7/2014and BG was invited to be one of the Motorsport expert in a 7 man panel.
The Topic of the Round Table talk is about
- 1. China’s Motorsport in the present and future,
- 2. what is the difference betweenChinaand the rest of the World in Motorsport,
- 3. Problems in PromotingChinaMotorsport
- 4. Development of Young Drivers and Riders.
- 5. Current and coming International Motorsport Events.
The panels consisted of :
1. Dominic Lyncker, Director Motorsport & Professional Driving, Group Sports Car, Motorsports and Car Culture, Marketing & Sales Department, Volkswagen (China) Investment Co., Ltd.
2. Mark Thomas, Managing Director, Asian Le Mans Series
3. Rene Koneberg, Director Audi Brand Marketing/Head of Audi Sport customer racing Asia/Head of Audi R8 LMS Cup.
4. Benson Tan, Chief Consultant, Imperial Motorsport Beijing·
5. Steven Lu, Vice-President & CEO, TeamChinaRacing
6. Moderator: Winfried Matter, Owner, Matter Motorsport Consulting (Shanghai) Co., Ltd.
7. Steven Tsui, CEO BG-Performance, 2/4 Wheels motorsport promoter and organizer
The Event started at 6 pm, when most people arrived and brief intro was made, then there was presentations by Dominic of VW, Mark from ALMS, Rene from Audi giving the audience a brief intro of their individual events and also the most update info.
Then there was the Expert Panel and a lot of Q&A from the Moderator and the Audience was extremely receptive by asking a lot of industries inside questions.
A lot of the Audiences are from JV Auto companies in Chinaand also experts in the Automobile field, then there were foreign press and media reporting on the content of the event.
A lot of questions were asked about the newly set up Formula-E ‘s 1st Race at the Beijing Street Circuits and the reason for the cancellation of the DTM race suppose to be held inChinathis year.
BG’s Steven was made to give a presentation of the latest situation ofChina’s 2 Wheels Motorsport condition and the further expansion of the Sport. Then there is the intro of many of these Domestic/regional 2/4 wheels Racing Championships as compared to some of the these World’s top Motorsport events.
The session lasted till 10 pm when most of the guest and Moderator have finished with all the question and answers.
There some important points that this Meeting has discussed and need to further looked into :
- 1. The China Population’s low passion over Motorsport and how to cultivate and
Develop their interest in Motorsport.
- 2. How to promote and develop young China Drivers and Riders.
- 3. How to promote Motorsport so organizers and events operators can attract Sponsors and attendance.
All presents at the meeting agreed that there were still many Hurdles to overcome for China’s Motorsport market, but looking at the huge number of vehicles sold in China in the last few years and more to come in the future, Motorsport in China need real professional people and the Auto industry to work together in order to catch up to the rest of the World.
德国商务文化推广服务公司—北京公司，致力于组办中国汽车产业圆桌会议。于2014年7月29日晚举办了一场专业“中国摩托车圆桌会议”，BG作为摩托车领域的佼佼者，也应邀成为了这个7人的座谈小组的其中一员。
圆桌会议主要探讨内容：
- 1. 中国赛车运动的现状和未来
- 2. 中国赛车运动与世界其他国家赛车运动的差异
- 3. 赛车推广方面存在的问题
- 4. 年轻车手的发展
- 5. 国际赛车运动的现状和未来
座谈小组成员包括：
1. 大众汽车(中国)投资有限公司营销与销售部门，赛车运动和汽车文化-赛车与跑车专业驾驶 主管-- Dominic Lyncker
2. 亚洲勒芒系列赛总经理-Mark Thomas
3. 奥迪品牌营销总监、奥迪客户赛车运动亚洲区代表、奥迪R8 LMS杯总监-- Rene Koneberg
4. 北京帝国赛车运动首席顾问-- Benson Tan
5. 中国赛车队副总裁&CEO-- Steven Lu,
6. 主持人：马特尔赛车运动顾问（上海）有限公司老板Winfried Matter
7. BG赛车中心CEO、2/4轮汽摩产业推广者、组织者--Steven Tsui 徐承玺
会议始于傍晚6点，在所有与会人员到达后会议开始进行。接下来是大众公司的Dominic、美国勒芒系列赛的Mark、奥迪的Rene就他们组办的赛事作简短的介绍以及其他方面的讲说。
接下来是专家小组环节，主持人及观众问的有关许多汽车产业的问题都被一一作了分析与讲解。
许多观众都是来自于中国合资的汽车公司，他们在赛车领域也是行家，外国记者和媒体也将对此次会议的内容进行了报导。
关于新举办的 在北京街道环行E级方程式赛车第一站也多次被观众问及，和原定于今年举办的DTM德国房车大师赛取消的原因，均在大会上作了说明。
BG的Steven讲解了关于最新的中国2轮赛车运动现状和未来活动的扩张，接着对国内/地区的2/4轮赛事相对于其他世界顶级赛事进行了详细的分析。
会议延续到晚上10点，直到所有宾客和主持人的提问完了以后才结束。
以下是有关此次会议需要进一步讨论的重点内容：
- 1. 中国人民对赛车运动的热情低迷，如何培养及发展其对赛车运动的爱好
- 2. 如何提高和发展中国年轻车手
- 3. 如何推广赛车运动，让组织者和赛事组办方能够吸引更多的赞助商和参与人员。
所有会议现场的人员都认为中国赛车运动市场还需要克服很多障碍。但回首中国市场在过去几年的汽车销售数量和预计会有更多销售量的将来，中国的赛车运动需要真正的专业人员与汽车产业联合，以赶上世界的步伐！