在中国乃至全世界，很多人都忽略了中国的越野车的市场，这是由于很多人只关注中国的上海和广东这些地区，人们看到的以民用轿车为主，而不容易看到一些大型和超巨型的吉普、皮卡和多用途重车。
但在中国广大的北方地区，以北京作为中心，所有北京邻近的周边地区均是崎岖山地、沙漠和越野道路，这些专门的吉普车、皮卡和多功能车辆是这些地方居民的最佳交通工具，因此我们可以看到大量的多用途重型车辆穿梭在北京、河北，青海，宁夏，内蒙、新疆、西藏地域。
越野一族传媒集团，是中国最大的越野汽车网站和杂志出版集团，在很长一段时间里，它已成为中国越野车商业和运动媒体的主导力量，并有大量FB报导的文章在国内为人所知，给了FB集团聚集了数百万的会员根基。
因此在过去的几年里，越野一族集团在宽广的内蒙古省南部的阿拉善镇政府的支持下，开始了一年一度的阿拉善越野英雄会，参加的人车数规模也一年比一年多，2013年参加英雄会的人数创下了新的记录的来了14000多辆越野车和将近50,000人在十一国庆的这六天里聚集这里，让阿拉善成为了世界上第二大的越野车人集会，仅次于美国的格拉姆斯。
据一族集团报导，2014年阿拉善越野英雄会将会成为更大的集会，预计将有近4万辆各种车辆和8万多人参与， BG受邀参加了这次活动并在主营地里拿到了BG的展位，
BG团队由Steven，BG西班牙工程师Victor，工程师小姜和其他销售/技术人员兵分2路，从BG北京的1250公里和从上海开了2000多公里的车程直奔阿拉善，从9月29日出发30日到达阿拉善便立马开始在主营地搭建我们的展区，整个活动就在阿拉善旁边的腾格里沙漠的中间。
在接下来的三天里，成千上万的不同品牌的和不同改装的越野车纷纷来到了活动现场，整个沙漠地区都活跃了起来，他们到达后开始搭建帐篷，用了接下来的几天几夜尽情感受活动气氛。
活动的商业区在主营地的主干道上，商业区集中了很多越野改装主打品牌、供销商和越野汽车厂家。BG主要展出的是四轮产品，如Ohlins减震、Brembo刹车, Sabelt护具, Stilo头盔， 另外还有摩托车产品，这吸引了不停的参观者过来观看这些展示品。 最重要的活动就是Steven带了我们的工程师团队去拜访其他参展商的展位尤其是在改装店家这一块，由于BG代理的Ohlins减震在专业越野车里有很大的占有率，所有人都希望与BG在Ohlins, Brembo, Sabelt 和Stilo产品上达成合作。
在这个英雄会里，越野全地形车（ATV）和重型多功能车（UTV）(Polaris, Cam-an, Polar Cat)，已经成为极为重要的一部分， 由于这两年中国在主推ATV和UTV的全国性越野赛事， 令到这些车辆的保有量极为庞大，这些赛事和活动成为了我们需要重点开发我们产品的另一个巨大的市场。
BG在这次英雄会前已经拜访了很多的ATV/UTV越野代理商，改装店家， 在这次阿拉善英雄会中再次跟这些店家见面再度详谈更多合作的协定，BG很多高性能产品如ohlins 避震、Brembo刹车，bazzaz改装电脑、高性能排气系统，车手安全装备如Sabelt和stilo都有产品提供给这些车种， BG的技术团队将在阿拉善英雄会结束后继续跟进这些合作伙伴。
阿拉善英雄会官方开幕是10月3日，到10月6日结束，阿拉善政府最后报道为参加车辆约4万台，参加人员8万多人。参加英雄会的报道为越野车辆2万多台，人员4万多人。
In China and all over the world. Most people has overlooked the Off Road Vehicle markets in China due to most people only get to know China cities mainly from the Mid and Southern part of China such as Shanghai, Guangdong that people see mainly Passenger and Saloon cars instead of big and heavy Off Road Jeeps, Pickups and MUV’s
But in China’s huge Northern regions using Beijing as the hub, all other surrounding regions in and around Beijing has regions of rough terrain, Deserts and Off Road access that these specialized Jeep, Pickup, MUV’s were the perfect vehicle for people living in these regions, so a huge number of these Multi Utility vehicles can be seen in every cities in Beijing, Inner Mongolia, Xinjiang, Tibet provinces as many areas in these regions can only be accessed using these specialized vehicles.
FB Media group, China’s Biggest Off Road Auto Web and Printing Magazine group has been the leading force In China’s Off Road Business and Sport Media for a very long time and has a huge number of FB Chapters allover the Country giving FB group a multi-million membership base.
So, FB Group has, in the past few years, with the Support from the ALXA Township Gov’t located at the Southern part of the massive Inner Mongolia province, set up an annual ALXA Off Road Festival, and the number of attendance has grown from year to year, and in 2013, it has a record attendance of over 14000 Off road cars and close to 50,000 people over the 6 days China Oct/1 National Holiday. So this makes ALXA being the2nd biggest Off Road Festival gathering after the US Glamis in the World.
According to FB Group, the 2014 ALXA Off Road Festival will be a even bigger one estimated to have over 30-40000 Off Road vehicles and around 80-90,000 visitors. And BG was invited to attend this Festival and to run a BG Pavilion at the Main Compound of the Festival.
The BG Team with Boss Steven, Our Spanish Engineer Victor, China Engineer Jiang and other Sales and tech staffs drove 1250 km from BG’s Beijing office all the way to ALXA on the 29/9/14 and make it to ALXA on 30/9/14 to start Erecting our display area in the Main Compound which is actually in the middle of the ALXA desert.
During the next 3 days, thousands of Off Road cars of various made and level of modifications arrived to the Festival swelling up the whole Desert area as most people came and camp in the compound spending the next few days and nights absorbing the festive atmosphere.
The commercial Area of the Festival was the main street of the compound that consisted of all major Off Road Tuning Brands, Chains and Auto manufacturers. And BG was there exhibiting our Main Auto products such as Ohlin’s, Brembo, Sabelt, Stilo, then there were Motorcycle performance products that has attracted hundreds of visitors who came and view all the displayed products. The most rewarding time was when the BG Team with Steven in the lead visited all the other exhibitors especially on all the Tuning chains and with BG’s represented Ohlins having a controlling share in the Pro Off Road Motorsport area, all people were keen to start a working relationship with BG over our Ohlins, Brembo, Sabelt and Stilo products.
At the Festival, a extremely important area has to be the ATV and UTV sector (Polaris, Cam-an, Polar Cat), the number of ATV and UTV attending all the China Off Road Races has increased by a huge number and the China Federation has actually started a National ATV and UTV Championships in many regions of China.
BG has visited all the Off Road Car Modification Chains, ATV/UTV Dealerships and importers before and during the ALXA Festival and have rec’d very positive cooperation agreement over many of BG’s high Performance products such as : Ohlins suspensions, Brembo Brakes, Bazzaz Tuning ECU, High Performance Exhaust system, Driver safety equipment from Sabelt and Stilo. BG’s Tech team will follow up on these cooperation partners after the ALXA Festival is over.
The ALXA Festival has just officially started on Friday 3/10/14, so further report will be made at the last day of the event for a completion of this event.